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Keyword Research Tools

  1. SEMRush: This is a comprehensive SEO tool that allows you to perform keyword research, track keyword ranking, check backlinks, and assess the SEO of your competitors. You can use SEMRush to find popular keywords in different regions by setting the tool to the specific country and even down to the city level where available.
  2. Google Trends: This tool is useful for identifying the popularity of search terms over time across various regions. You can use Google Trends to see how often specific terms are searched for in different parts of New Zealand, helping you to tailor your content to regional interests.
  3. Google Keyword Planner: Part of Google Ads, this tool is aimed at advertisers but is also invaluable for SEO keyword research. It helps you find keywords related to your business to see how they might perform, and it provides suggestions for related keywords.

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